Breaking news, updates, trends, and the latest info you need to know about SEO, Google and other search engines, top PPC platforms, and popular social media networks.
Google Ads is updating some of its Destination requirements disapproval policies for advertisers. These updates will roll out in March 2022.
Google Merchant Center introduced a new attribute called the short title. Learn how this differs from the title attribute and when to use it.
Microsoft Ads launched a unique feature to their platform. This feature is not available in Google Ads, giving Microsoft a leg up on the competition.
Google Ads sheds light on their top three priorities for 2022: automation, measurement, and privacy. Learn how they’re tackling these topics.
The weekly PPC Chat hosted on Twitter focused on the new campaign type Performance Max. Advertisers discussed the pros, cons, and wishes for them.
Google announced new improvements on ad extensions to advertisers geared towards easier management. Updates are coming to sitelink, callout, and structured snippet extensions.
Google Ads rolled out a new design and features to its Search Ads 360 platform, allowing advertisers to maximize productivity and scale.
Google Ads introduces a new set of recommendations for Discovery and Video campaigns. Learn how these recommendations will affect your account’s Optimization Score.
Google announced its timeline of upgrading Smart Shopping and Local campaigns to Performance Max campaigns. Upgrading starts in April.
Google announces its new user privacy and targeting solution, Topics API, which will replace the heavily criticized FLoC solution.
Learn about the new Google Ads experiments page replacing the old drafts and experiments section, which rolled out on January 19.
OpenX Ad Exchange fined $2 million dollars by FTC for targeting ads to toddlers without parental consent and violating geolocation ad targeting preferences
Google Ads is relaxing its policy on the use of stock photos in image extensions, meaning you’re no longer required to source your own visuals.
Google’s Performance Planner tool for Google Ads is receiving four updates to help users plan multiple campaigns, make informed changes, and more.
The latest version of the Google Ads app for Android and iOS has new features that help bring its functionality closer to the desktop experience.
Google Ads is giving businesses access to more data on the Insights page that should help with maximizing sales during the holiday season.
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![The Biggest PPC Trends of 2022, According to 23 Experts [Ebook]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/11/1000x1000-618548896a94a-sej-100x100.jpg)
Find out how and why the following PPC trends will dominate the year. Then, use your new knowledge when planning your strategy.Â
Google Ads Performance Max campaigns are now available to everyone. Here’s what you need to know about driving more conversions with this new campaign type.
Do you love PPC? Would you like to be Search Engine Journal’s Paid Media Editor? Here’s who we’re looking for and how you can apply.
Microsoft announced a new Shopify partnership that gives merchants access to its Search Network and Audience Network in the Channel app.
Apple’s Search Ads revenue and market share ballooned since IDFA died with the iOS14 rollout. Competitors and analysts have questions.
New Google tool called Bowling finds and removes ads that violate Ads Policy to help advertisers avoid account suspension from 3-strikes policy enforcement
Microsoft Clarity features are now available in Microsoft Advertising to pilot project participants and are coming for all users in November.
Google Ads is introducing a new budget report that’s designed to help advertisers understand their daily and monthly spending behavior.
Microsoft Advertising has announced a new ad unit called Credit Card ads. Here’s what they are and how you can get started!
Google Ads is increasing transparency by providing users more background on verified advertisers. Here’s what you need to know!
Google Ads has announced updates to the way that queries are matched to keywords. Here’s what advertisers need to know!
Google has announced a new listing for attractions, tours, and activities. Learn what they are, what they look like & how to get started!
Google is combining Smart display and Standard display campaigns within one campaign type. Here’s what you need to know!
Microsoft plans to move to a new feedback platform in October. Here’s what advertisers need to know!
