Welcome to The Search Engine Journal Show! This is the official podcast of Search Engine Journal. We talk all things SEO, PPC, social media, content marketing, and digital marketing with the top industry experts and authorities. Your host will be Loren Baker.
![Microsoft Ads: Reach Success With The Future Of Ad Exchanges [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/02/sejshow-thumbnail-ep264-620c210c92691-sej.jpg)
Constantly looking for ways to optimize your ad spend? Dreaming of a high-ROI paid advertising future? We’ve got great news — the future is now.
Is your Tourism SEO strategy ready to set sail? Learn how to make sure that your business is the one future travelers are seeing first.
![The Key To SEO Success: Effortless Expectation Setting [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/02/sejshow-thumbnail-ep263-62037aaee2913-sej.jpg)
Learn how to position yourself as a thought leader for your department, clients, and shareholders, while staying positive.
![Content Marketing & Business Growth: Become A Publishing Powerhouse [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/01/sejshow-thumbnail-ep259-61e09de4cb5e3-sej.jpg)
Should you publish niche or general content? Here’s how to transform your company into a content publishing powerhouse and achieve your sustainable growth objectives.
![Google Analytics: What’s A Good Bounce Rate In 2022? [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/02/sejshow-thumbnail-ep262-62009bbb87435-sej.jpg)
Learn your actual best bounce rate, break out of the comparative mindset and truly improve your business’ growth.
![The 2022 Powerhouse: SEO + Influencer Marketing + Affiliate Marketing [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/02/sejshow-thumbnail-ep261-62008eb1b550d-sej.jpg)
Get insights on how to leverage influencer marketing’s merge with affiliate marketing to supercharge your SEO strategy.
![The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party Data [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/01/sejshow-thumbnail-ep258-61e1d8802828c-sej.jpg)
Learn proven steps on how to collect first-party cookies by connecting with your audience, maintaining marketing campaigns, & nurturing them.
![SEO In 2022: 10 Important SEO Trends You Need To Know [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/01/sejshow-thumbnail-ep257-61ddf0f346dc2-sej.jpg)
With so many hot SEO trends, what should you focus on? Find out which strategies will help you dominate the SERPs in 2022.
![Local SEO: New Google Local & Google Maps Features That Boost Marketing [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/01/sejshow-thumbnail-ep253-copy-61d8c7c4a0ac5-sej.jpg)
Learn more about the new Google Local and Google Maps features and how to incorporate them into your local SEO strategy for more effective marketing.
![Using Google Trends To Optimize Your Content Strategy Timing [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/12/sejshow-thumbnail-ep252-61b40f09803cd-sej.jpg)
Google Trends does more than just show search trends. Find out how to push your content to the top with this unique search tool.
![SEO Shake-Up: IndexNow’s Instant SERP Updates Are Here [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/12/sejshow-thumbnail-ep254-61b2178bb85ec-sej.jpg)
What if there were to notify search engines more efficiently whenever your website content changed? On-demand indexing is here, and it’s shaking up SEO.
![How Neeva is Creating A Search Experience Without Ads [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/12/sejshow-thumbnail-ep251-61aa9045b1a4d-sej.jpg)
Search ads change the way we use search & how search engines work. What do we mean? Sridhar Ramaswamy answers these questions and more.
![Top Video SEO Strategy Tips [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/11/sejshow-thumbnail-ep253-61b2164d5a301-sej.jpg)
Want to improve your YouTube or video SEO and rank your video content? Here’s what you need to know.
Businesses can no longer rely on third-party tracking, which has become an industry standard. You need first-party data. Here’s how to manage this massive change.
![WordPress SEO for Enterprise: Top Tips & Best Practices [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/11/sejshow-thumbnail-ep249-619680928b2aa-sej.jpg)
Many large organizations already know WordPress is a great CMS solution. So what do enterprises need to know about WordPress SEO to be successful?
![How to Make WordPress Optimization Easier & More Effective [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/11/sejshow-thumbnail-ep248-copy-618ab13af25cc-sej.jpg)
Software development done differently. Loren chatted with Syed Balkhi of Awesome Motive to learn how they developed their suite of tools using a community-first approach.
![State of SEO: Top Insights [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/11/sejshow-thumbnail-ep247-6182a35e45b30-sej.jpg)
Developing a good report requires the right people, getting good data, building your audience, and reaching them in various ways. Learn how we did it.
![Google Ranking Factors: Fact vs. Fiction [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/10/sejshow-thumbnail-ep246-617987f82e4e9-sej.jpg)
Google ranking factors are a hot topic in the SEO industry. We’re talking about a few key ranking factors and what it means for you.
![How to Use Snapchat In Your Marketing Campaigns [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/10/sejshow-thumbnail-ep245-617329626c7fe-sej.jpg)
Snapchat is more than a social network. It’s a keyword discovery engine! Learn about this unique platform to get more from its customer-engaging features.
![How to Make Pinterest Profitable for You [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/10/sejshow-thumbnail-ep244-6169ef4179acb-sej.jpg)
No other search engine offers a visual experience like Pinterest. This podcast episode explains how to grow your business with Pinterest.
![Prioritizing Technical SEO Issues [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/10/sejshow-thumbnail-ep243-616121806e1e6-sej.jpg)
Are you considering a site migration? Migrations are a challenging – and sometimes dreaded – step in SEO. With site migrations, chances are you’re going...
![Product-Led SEO [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/10/sejshow-thumbnail-ep242-615cb13d50007-sej.jpg)
Eli Schwartz, author of “Product-Led SEO,” joins Loren Baker to discuss long-term SEO strategies and how to implement an SEO mindset throughout your company.
![Google Patents & Future-Proofing Your SEO [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/09/sejshow-thumbnail-ep241-6143f3043169f-sej.jpg)
While patents change, Google is doing a better job of picking up video and audio. Learn how this knowledge can keep you a step ahead.
![Entity Building & Google’s Knowledge Graph [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/09/sejshow-thumbnail-ep2408-19-21_f-613b99ad3d523-sej.jpg)
Have you claimed your Google Knowledge Panel? Have you built out the entity of your company in the way that Google can understand who you...
![Link Building Through Creative & Smart Outreach [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/09/sejshow-thumbnail-ep239-6132311423616-sej.jpg)
Are you a link builder or digital PR pro, or you’re just getting started? This episode of the Search Engine Journal Show is for you....
![Site Migrations and Planning for Holiday Site Code Freezes [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/08/sejshow-thumbnail-ep238-aug-17-6127953a6aaee-sej.jpg)
We are already in Q3, which means the holiday shopping season is just around the corner.
![SEO in the Latin American Market [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/08/sejshow-thumbnail-ep237-aug-7-6123a403a7a2d-sej.jpg)
What do you think of regionally focused SEO campaigns? Latin America is one of the few markets where a single language is spoken in multiple...
![How to Make Your Holiday Marketing & Digital PR Innovative & Newsworthy [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/08/sej-show-thumbnail-ep236-jul-21-611bbb07857a1-sej.jpg)
Anyone can do Digital PR, but it takes a little finesse and strategy to do it successfully. In this episode of the Search Engine Journal...
![SEO & Content Strategy for Established Publications [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/08/sejshow-thumbnail-ep235-6112bee0cabe5-sej.jpg)
Welcome to this episode of the Search Engine Journal, featuring our guest Alli Berry. Alli is the SEO Director at The Motley Fool, a private...
![Why Intent and Design Is Important in Digital PR [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/07/sejshow-thumbnail-ep234-july-15-6101c424bd8ac-sej.jpg)
Why Intent & Design Is Important in Digital PR Our host Loren Baker sat down with the CEO of NeoMam Studios, Gisele Navarro, to talk...