Get the latest news and updates on the world’s largest social network, plus actionable advice and ideas for optimizing for Facebook’s news feed and using Facebook Ads.
Meta Expands Facebook Reels to More Than 150 Countries

Meta is doubling down on Facebook Reels as a competitor for the hugely popular TikTok by expanding it to more countries and new editing features.
5 Creative Ways To Use The Facebook Ad Library To Your Advantage

While some advertisers view it as a threat, marketers should see the Facebook Ad Library as an opportunity. Here’s how to maximize this free resource.
Monetize Facebook Reels With Overlay Ads

Facebook is expanding its ad monetization platform to Reels content. Learn about the new overlay ad formats available to content creators.
Facebook Ads: When Is Paying For Engagement Worth It?

With organic reach abysmally low, how can you get new eyes on your social content? Check out these tips for paid engagement with Facebook Ads.
Mark Zuckerberg Announces Meta’s New Company Values

In an effort to reshape public image as Facebook transitions to Meta, CEO Mark Zuckerberg announces new company values emphasizing Meta’s vision for the future.
How To Premiere A Video On Facebook Live

Premiering a video on Facebook allows your business to enter the world of livestreaming without the pressure of broadcasting live footage. Here’s how.
Want To Get More Facebook Likes For Free? Here’s How

Do you want to promote your Facebook page to grow your fans for free? Learn more about a feature that helps you do just that.
Facebook Shifts Focus To Short-Form Video After Stock Plunge

Following the greatest single-day stock drop in recorded history, Facebook CEO Mark Zuckerberg intends to shift the company’s focus to growing short-form video.
How To Drive Facebook Leads Via Phone Calls

Maximizing the impact of your Facebook lead generation efforts means giving your audience several options to contact you, phone included. Here’s how.
Here’s How Meta Is Changing Facebook Ads Targeting For 2022

Audience targeting changes are coming to Facebook Ads campaigns starting January 19. Here’s what you need to know.
Don’t Do This On Facebook: A Guide For Marketers

Are you tripping over yourself trying to figure out Facebook marketing? Here are some easy dos and don’ts to guide your social strategy.
Meta Introduces Professional Mode For Facebook Profiles

A new professional mode for Facebook profiles enables users to make money with features that were previously exclusive to Facebook Pages.
Facebook AI Hunts & Removes Harmful Content

Facebook deployed a new AI technology that speeds up its ability to identify and remove harmful content
Facebook Lead Generation Forms: New Tools & Best Practices

Do your Facebook Lead Generation Form results leave something to be desired? Learn about recent updates and best practices to drive better lead quality.
New Facebook Groups Features For Building Strong Communities

Meta launches new features for Facebook Groups to improve communication between members, strengthen communities, and give admins more ways to customize the look and feel.
Facebook Ads vs Instagram Ads: 6 Key Considerations For Budgeting

Where should you allocate your social ads budget, to Facebook or Instagram? Learn how to make a decision that aligns with your goals.
Facebook Shutting Down Facial Recognition

Facebook announced it is shutting down it’s facial recognition technology company-wide within weeks
Facebook Launches Marketing Analytics Certificate Program

Facebook is adding to its library of certificate programs with the launch of the six-course Marketing Analytics Professional Certification.
Did Facebook Change Its Name? Yes, It’s Now “Meta”

What started in a college dorm is set to transcend the physical world, as a new direction for Facebook begins with an unexpected name change.
Facebook Ads Updates: Conversions API Gateway & AEM for iOS14 Users

See what’s new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout.
Facebook Has New Communication Tools For Businesses

Facebook is rolling out a series of updates targeted at small businesses, including audio & video calls in Messenger, live audio rooms, and more.
Facebook Explains October 4 Outage

Facebook explains, and CEO Mark Zuckerberg apologizes for, an outage that took services offline for six hours on Monday, October 4.
Facebook, WhatsApp, Instagram Down in “Epic” Configuration Error Outage

Facebook, WhatsApp and Instagram suffer DNS related outage described as “epic” and a “nightmare.” This is what happened
How Facebook Messenger Generates Cost-effective, Trackable Leads

It’s the perfect time to build, test, and perfect your lead generation tactics using Facebook’s native tools. Here’s how.
How to Get Your Facebook Page or Account Verified

Get that checkmark! Facebook verification gives your presence credibility and generates trust. Learn how to get your Facebook Page or profile verified.
Facebook Has New Ways to Generate Leads & Connect With Customers

Facebook is rolling out new free and paid business tools designed to help businesses find new customers and connect with them in more ways.
Facebook & Instagram Topics to Watch For Q2 2021

A new report lists the top six trending topics across Instagram and Facebook in the second quarter of 2021, based on year over year data.
Facebook Creates New Ways For SMBs to Access Funding

To help diverse businesses and address cash flow needs, Facebook is introducing ways to access funding and get connected with business resources and networking groups.
New Verification Guidelines For Facebook And Instagram Accounts

Brands and well-known personalities looking to verify their account on Facebook and Instagram will now have to operate within the social giant’s updated application process.
How to Successfully Promote Your Facebook Page Everywhere

Are you trying to boost your brand-new Facebook page and feeling stuck? Here’s a list of the best ways to grow your Facebook page following.